Changing people’s habits and the way they think about products is nearly impossible to do.
Marketing is a battle of perception and the first company to breakthrough and get mind estate usually wins. For example, even with a billion dollars it would be nearly impossible create a search engine company that rivals Google…unless…. there is a platform shift!
Platform shifts change the way we perceive and interact with the world and opens us up to creating new habits. New platforms are paradigm shifts that drive us to solve problems in new and more effective ways.
Chatbots are just that… a platform shift that is giving us a massive opportunity to create new habits.